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Friday, December 17, 2010

2010 Award Winning Cook Book "Modern Dining for Life"

Modern Dining for Life, a high quality 144-page cookbook is certainly an inspiration to all home cooks. Seldom does one find Western cookbooks are an easy read; let alone ingredients that one has to spend time googling; and then the hassles of finding those ingredients in local markets especially in Asia which, at most times, unavailable. Also, one would generally find in most Western cookbooks, the cooking instructions are not simple to follow. Another challenge is the text which is normally presented in small font sizes. If one is aged 40 and above, be sure to have the good old handy magnifying glass ready! By the time you are done with reading, one is so stressed out, which is why Western cookbooks are, but only a decorative item that rests on the library shelves of most Asian homes.

This Award winning cookbook presents a fresh, new approach to Western authoured cookbooks. It fits perfectly into today's consumers lifestyle where one has great desire and passion  to cook up a healthy meal for their loved ones but, has limited time to cook, let alone do labourious research into the recipes.


One would find in this book, just a simple list of fresh ingredients - be assured that they are very common ones that one would find in any supermarkets in the world - just 2 to 4 steps cooking instructions  delivered in simple English and the meal is done in just minutes! A meal that can be proudly served as a gourmet fine dining dish at home;  is full of flavour and comes with  great visual appeal that happens to be healthy.  How simple can that be!

One more positive point about this book that touches the hearts of every home cook is that one does not need to invest into a full genre of a Michelin Star Chef's tools to cook up the recipes. More so, having to wash up loads of cooking utensils after cooking a meal which are such a common de-motivation factor for every home cook. This book is neither. It just uses simple classic home cooking tools and the focus is really, the ingredients and the cooking methods to cook up a healthy and tasty meal within minutes.
Crab and Avocado Tower
There are over 60 healthy and delicious recipes - from appetisers to salads to rice, meat, seafoods and desserts - all the recipes come with mouth-watering photos. To top it all,  it also provides basic recipes for creating one own stock as well as dressings!

It is certainly no surprise that this book is honoured with the prestigious Gourmand International - Gourmand World Cookbook Awards 2010 as THE BEST TELEVISION CELEBRITY COOKBOOK. The concept and approach are refreshing vs traditional cookbooks and will certainly revolutionized the way cookbooks can be innovatively presented that matches with, if not exceeds today's new age consumers expectations.

Lamb and Wasabi Crust
Just like the recipes, it's such an easy read, provides simple practices and a choice of 60 tasty and healthy recipes that one can indulge without guilt.  Certainly a must have for every home.
For more information, please contact vivien.lee@themodelcook.com. This book is published by industry's reputable Marshall Cavendish Cuisine, Asia and is available at all major bookstores. Price SGD 32.00 (excl gst).

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